Sabtu, 07 Agustus 2010

Where is the Fit ? : Facebook, Twitter or You Tube ?

In today's internet world, good search engine keyword placement and keyword Meta tags are only part of the solution. Formerly, it was the only solution to getting your product or service noticed on the web. With over 1.7 billion world wide users on the internet, according to an Internet Usage Reporting site, Internet World Stats , the future of eCommerce sales supported by a shopping cart looks rosy.
However, with the proliferation of thousands of sites with shopping carts, conversely, the success of e commerce looks like its own worst enemy for the prospective entrepreneur. Social networks, such as Twitter, Facebook and Linkedin supported to an extent, by YouTube are the reality that must be considered. When blogs are added to the marketing equation, the picture may be more complicated, but still rosy.

Does Facebook, Youtube & Twitter Fit With Your E commerce Website?

According to Robert Grant, one of a new breed of social networking entrepreneurs, publishing on the internet in "How To Monetize Your Social Media Presence", maintains that shoppers are more likely to check with social networks before making important purchases.
Consequently, a web presence would need to be supported by a marketing program that relies on an integrated social networking strategy. This model relies on all manner of online marketing tools to attract the potential e Commerce buyer to your site. Other appoaches have stressed the importance of blogging, as well.

Blogging, another part of Marketing Strategy

With the dwindling appeal of conventional mass media, newspapers, case in point, blogging has reared its head not only as part of the social fabric, but importantly, as part of the commercial online world. According to Tiara Ria, in an online article, 10 Blog Monetization Tips, stated that "Blogging is one of the best ways to gain relevance in the search engines, because you are sending out fresh and relevant content and telling the search engines exactly when you’re doing it."

Is Website Marketing Dead?

Not even close. A website is the engine that sells a product or service, but paying attention to the ever changing face of the internet and modifying strategy accordingly, will mean a continuing source of business. In basic terms, this means that the web site is the centerpiece of an online business, but blogs, social networking, SEO and whatever new developments occur will increase market share. All of them are important, social networking and blogging obviously will produce no results if the web site is not live or is rarely viewed by perspective customers.

Website Success Action Plan

Get seen, get noticed and participate. This means activating a Twitter account, developing a Facebook Fan page, starting a LinkedIn group featuring a product or service and by all means, develop a following with a blog. With an SEO optimized web site and by exploiting the social media, the activity and buzz that is generated, will increase sales.

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